Do you think of your website as a business or is it just a hobby? Then again there is no law that says you can’t get paid doing what you love to do. For me it’s the greatest! I love what I do, and its pays. How awesome is that?
Most of us moms, well I don’t know how many of us that is true for. For me, my biggest dream is to have a residual income base, make up my own schedule doing what I love so I don’t have to sell my time for a living. When I am not selling my time for a living, I can use that time to raise my girls and not let Dora and Kai-Lan do it for me. My husband and I we have tried countless ventures, which we fail miserably on some or some the money would be good for a while but I wouldn’t enjoy what I was doing, and I was always busy, I was always saying these words: “I don’t have the time” until we’ve turn to the internet business. We’ve tried a few website and wasn’t very successful the overhead of setting a website are significantly low but it still require a whole lot of hard work. I learn a few things through trial an error and once in a while I feel like soothing the learning curve for my fellow mom entrepreneurs and working moms or anyone who is trying to start an online business in need of some guidance.
Quick question:
Can you make a decent income online? Of course you can! Can most people do it? No, they can’t.
Well you may ask what do I need? In my last post [business tips for working mom] I mention keeping up with the technologies. You have to keep with the trends; the internet is growing and developing so fast. You blink one second and everything is no longer the same. If you don’t keep up with time you will miss out on opportunities. This will call for an aspiring mom entrepreneurs/working mom to be very web savvy.

Who is considered to be web savvy?
Well you don’t need to be a programmer, (I’m a programmer but can’t use MS excel and suck at Photoshop) so this apply to everybody no matter how technical you think you may be. You need a decent functional understanding of a variety of web technologies. What technologies do you really need to know will depend on the nature of your website and your means of monetization. But generally speaking I would say: a little bit of HTML/CSS, RSS/syndication, feed aggregators, pings, trackbacks, search engines, search engine optimization (SEO), page rank, social bookmarking, tagging, contextual advertising, affiliate programs, traffic statistics, email and so on I’m sure I miss some but this gives you a broad idea. What you don’t know can kill you. For example, if you have no clue about search engine optimization (SEO), you’ll probably cripple your search engine rankings compared to someone who understands SEO well.
Quick reminder: Don’t get too caught up in mastering everything and forgot why you were learning it in the first place. (My mistakes, I always do that)
Don’t be scare to change
Change is good! If you are too afraid of change you will miss out on opportunities. Think like an entrepreneur, not an employee. Don’t be too concerned with the risk of loss — be more concerned with the risk of missed gains.

Plan you work and work your plan.
If you don’t strategize your income generation, you probably will never have an income. Find someone that is successful and take note. Follow in their foot steps. Chances are if it worked for them it will work for you. There is nothing new under the sun, don’t reinvent the wheel just jump on it.
How do you generate traffic to you website?
If you do any kind of research on what do you need to have a successful website you will always find that they would say increase your traffic.Traffic! Traffic! Traffic! Well if it is so important how in the world do you get traffic? Traffic is the number one fuel of online income generation. More visitors means more ad clicks, more product sales, more affiliate sales and more of whatever else that generates income for you. And it also means you’re helping more and more people. Now that we have established that traffic is key let’s see how to make it happen.
Let me start with what not to do. I mention earlier not to get caught up in mastering the technology here’s what I mean: in the past 2 years I had redo my site at least 8 times, every time I would start getting indexed and Google start to recognize me I would find a new software platform that looks better than the one I have and I would redo the site. That put me in an eternal start-up with no ranking = no traffic. I learn that the hard way so don’t do it. Plan your work and work your plan. If you strategized your step you won’t have that problem. If you are just a mom entrepreneur or a working mom trying to start a business on your own, chances are you don’t have a lot of money to throw into adwords and other paid advertisement which mean you going to have to be super creative.
Social bookmark: submit your site diverse social bookmark can help tremendously. They have blog carnival, digg, stumble upon, del.icio.us you can Google for them. If you have valuable content that actually helps people in some kind of way. It will get around. That’s how content get viral.
Pick a niche of people that need what you are offering. Do not try to be everything to everyone. Be a big fish in a small pond not a small fish in a big pond. If you are a small fish in a big pond well you’ll never get seen.

Last but not least motivation
What is your motivation? What is your “why” it is a chicken/egg situation. If money is your number one motivation chances are you won’t get very far because you don’t really care about the product you just in it for a quick buck. But if you genuinely care about the service you are offering, and care about your customers well they will care about you and your business too. Besides it is so much more fun that way. Now that’s how you make money!
Do you have a tips or technic that have work for you in the past that you would like to share?

Discuss it in the Mom Entrepreneur/Working Mom Forum

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SuperMomPlace.com: I blog about faith, family, kids, hair, being a mom, my ever changing hobbies and other things that cross my mind. What did you think of my blog? Thank you for your comments! I appreciate all your tips, advice, and well wishes!
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Love Roodlyne

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